JSW Paints Brand Launch

Visual Development

Guided by the JSW Group's brand vision, we developed style frames, character designs, & visualization tests. This approach was crucial in aligning the films with the brand's visual language.

Illustration of four people in orange and blue attire; two women on the ends with contemplative expressions and two men in the center gesturing.

Character Design

Illustration of a woman and a man in orange and blue attire, holding orange hats with additional sketches of hands and a male head.

JSW Buddy

Six colorful paint containers with blue lids labeled Aurus, Halō, Halo, Pixa, and colourvista arranged on white background.

Product Range - 3D Visualization

Comparison of paint containers showing realistic and stylized designs of Aurus and Colourvista sample pots with blue lids.

More Paint Buckets

Identity Reveal

The challenge was to illustrate the story & inspiration behind the JSW Paints brand mark, depicting a paint drop in its most basic form and the Sun, the source of all colors and life. It's more than a logo; it's a homage to light and colors.

The Colourvista

This spot is designed for the end customer, introducing Colourvista, a product that simplifies the process of choosing colors for consumers in India.

Two adjacent squares transitioning through multiple colors including red, yellow, blue, green, pink, and orange on a light background.

Animated illustration of pages flipping open in a book with various blue and white abstract designs.

Animated illustration of a man in a blue shirt and a woman in a red dress standing in a colorful room with a table, chair, and window in the background.

The Product Range

This segment highlights the extensive product lineup offered by JSW Paints, featuring the indispensable JSW Buddy as a guide. Discover the innovative solutions like Halo, Aurus, Pixa, & more.

Animated circular loader with red and purple liquid-like waves moving inside.

Animated text cycling through the words SIMPLE, SWIFT, and SURE in blue on a light background.

Animated red cartoon hands making a heart shape on a light lavender background.

The JSW Paints Buddy

We also helped design the mascot, meet the JSW Paints Buddy, your trusted guide and brand representative, here to help customers navigate their color selection journey with ease & confidence.

Dealer to a Retailer

This presentation is aimed at dealers and retailers alike. Transform your business from a paint dealer to a JSW Retailer with the assistance of our JSW Paints Buddy, enabling you to fulfill your customers' desires for a beautiful home.

Contractor Engagement

From helping you build a professional portfolio to helping you select the right colour for your customers, the JSW Paints Buddy will be your thoughtful partner towards making every living space beautiful!

View Behance Feature

Motion Design

Brand Film

Animation