FYERS Website

FYERS - For the Next-Gen Trader

Art Director & Designer

Fyers trading platform webpage on desktop and mobile, highlighting tools for precision trading with images of confident traders.

Design Note

Since its inception in 2015, FYERS, a Bengaluru-based fintech company, has been at the forefront of delivering advanced technology & platforms for traders. We partnered with the FYERS team, developed a refined visual identity & a cutting-edge digital experience that embodies the brand’s commitment to innovation & enabling traders to gain an edge in the stock market.

(8 min Read) - 2025

Role

Art Direction, Interface Design, User Experience, Identity, Design System

Team

Client

PRODUCT DESIGN

TRADING

FIN-TECH

The Challenge:
Clarity at Speed

The FYERS platform & products, required a digital presence that embodied the brand ethos, precision & reliability. They needed to clearly communicate these attributes, while allowing users to navigate complex financial instruments with ease.

Computer monitor displaying FYERS trading platform homepage with seamless access to stock markets promotion.

Smartphone displaying FYERS app screen with text about seamless access to stock markets and a blurred figure walking by illuminated stairs.

When the FYERS team approached us, we recognised an opportunity not just for a relaunch, but to redefine & reclaim the tech-driven trading & timeless investment space. The transition was part of a larger business strategy, one that was set to position them as leaders in investment & trading.

Desktop monitor displaying FYERS login page with text 'Experience the all-new FYERS' and app download buttons.

Our Scope

Building a brand strategy & a digital experience across all touch-points: the primary marketing site, trader & investor intake flow, onboarding, SEO pages for Stocks, ETFs & Mutual fund charts. We wanted to pursue a visual language of high contrast, bold typography, & immersive imagery that pushes forward the conversation on what next-gen trading & investing should look like.

FYERS API

Man in blue shirt looking at blurred stock market trading floor with digital stock ticker displays overhead.

Stocks

Three curved monitors displaying stock market charts with a keyboard in front, alongside text promoting FYERS Scalper Terminal for fast, precise scalping.

FYERS Scalper Terminal

FYERS AI Assistant

FYERS API

Person in a blue shirt facing a busy stock market trading floor with blurred people and screens.

Stocks

Triple-monitor setup displaying stock market charts with the text 'Scalp lightning-fast, every time' and a blue 'Sign Up' button on a black background.

FYERS Scalper Terminal

Smartphone with AI app icon and 'How can I assist you?' text on screen next to text introducing FIA as an AI-powered market co-pilot with a sign-up button.

FYERS AI Assistant

SEO & AIO

For a successful SEO strategy, we crafted CMS-driven stock pages, screeners, & mutual fund sections optimised for AI-based crawl engines. The goal was to establish easy access to crucial financial data, in-turn increasing user engagement & satisfaction.

Stock listings

Screenshot of FYERS website showing Top Gainers BSE stocks with live prices, percentage change, market movers table, overview of market sentiment, investment opportunities, top stocks and commodities listings, sign-up prompt, indices and calculators sections.

Mutual Funds Insights

Fyers webpage showing Edelweiss US Technology Equity FoF Direct Growth mutual fund details including 3-year return of 37.04%, a performance chart, fund size, expense ratio, and investment insights.

The Solution:
Architectural Redesign

With a focus on making investing & trading fast, precise & intuitive, much of FYERSs' process & innovation is explained visually, rather than verbally. Deep with detail, without feeling dense. We created a robust design system, the Blueprint Design System, to enhance visual credibility & refine conversion methods.

Old & New - Home

Split screen showing FYERS trading platform homepages, one with a light-themed interface highlighting simplified trading and AI screener, the other dark-themed featuring FYERS Edge advanced trading tools.

Core Design Principles

Vertical Precision: Strict adherence to a grid system and sharp corners to convey stability and order. That transition between gridlines & sharp edges is also experienced through UX details and subtle hover states on the website, which we developed in tandem with the new visual identity.

Focus with Intent: Strategic use of the primary brand colours to draw attention, highlight high-priority data & calls to action.

Targeted User Personas: We developed relatable & targeted persona models for the modern Indian user like the Ultra-User, Setup Masters, Stability Sentinels & Young- Guns to maintain a consistent emotional response throughout.

Old & New - About FYERS

Side-by-side comparison of two FYERS leadership web pages showcasing team member portraits with names and titles.

On-Brand Voice & Copy

The art direction centered on boosting brand recall and conversion by highlighting critical product features such as 'FYERS Community, FIA, Advanced Charts, and Smart Exit for portfolio targets.' This strategy was designed to improve search visibility & reinforce brand recall.

Smiling woman wearing headphones and a white shirt, working on a laptop in a modern office.

Customer Support

Four diverse young adults sitting on steps with a laptop, smiling together in a casual group setting.

FYERS Community

Black notebook with a pen on top, illuminated by focused light beams, alongside text promoting fresh market insights and FYERS updates.

FYERS Journal

Close-up of an eye behind glasses reflecting digital market charts and data.

FYERS Youtube

Smiling woman with long dark hair wearing navy headphones and white shirt, working at a laptop in a modern office.

Customer Support

FYERS Community

Black pen resting on a closed black notebook illuminated by light, with text offering market insights and a call-to-action button.

FYERS Journal

Close-up of a person's eye with glasses reflecting advanced financial charts and data.

FYERS Youtube

Light Mode

FYERS platform homepage showing sign-up form for mobile number with text emphasizing unrivalled wealth through stocks, mutual funds, and IPOs.

Night Mode

FYERS login page with options to log in using mobile number or client ID, QR code login, and links to download the app from Google Play and App Store.

Solving for
Offerings Overload

We developed a unified system that linked a comprehensive suite of trading and investment products and services for the Indian stock markets back to the parent company. The goal was to make FYERS feel cohesive again and recapture the magic of finding exactly what you need, exactly when you need it.

Grid of 15 blue icons representing different FYERS financial services like Insta Options, My Account, FYERS OFS, FYERS One, FYERS Insights, Debt Markets, School of Stocks, FYERS Alerts, FYERS Journal, FYERS API Bridge, FYERS API, FYERS Pledge, FYERS SGB, FYERS Next, FIA, and FYERS Trader on a light background.

FYERS Products & Offerings

Individual product pages evolved into a modular & scannable system with visual identifiers designed for users to digest these complex offerings in segments & navigate them efficiently.

Two hands reaching towards each other, one holding a glowing green capsule and the other a glowing red capsule, with text about effortless options trading above.

Futures & Options

FYERS One

FYERS Next

Three transparent jars with blue light streaks; middle jar contains wind turbines silhouette, right jar shows a white plus sign, left jar is dark. Text: Investing made effortless with FYERS ETF and a sign-up button.

ETFS

Two hands exchanging a glowing green and red capsule against a dark background with text 'Options trading made effortless' and a blue Sign Up button.

Futures & Options

FYERS One

FYERS Next

Three transparent jars with silhouettes of wind turbines and a white plus sign, alongside text promoting effortless investing with FYERS ETF and a blue Sign Up button.

ETFS

Key Takeaway

The redesign effectively combines cutting-edge technology with an intuitive user experience. Emphasising storytelling and clear communication, it strengthens FYERS' capacity to engage and educate users, making complex trading data accessible and easy to understand.

Black and white city skyline at night with tall buildings and blue light trails, accompanied by text encouraging investment in India’s next big companies and a blue Sign Up button.

FYERS IPOs

The Blueprint Design System

Taking cues from architectural principles, where a solid foundation & lasting materials are crucial, we apply the same methodology to the design system's construction. Just as a house is built, so is a portfolio & the design. The design system, much like a blueprint, is designed for precision & high functionality, starting from components as foundational as buttons to graphs, tables & so on.

Buttons

Screenshots of FYERS trading platform web and mobile menus showing product and trading options with login and sign up buttons.

Screenshots of FYERS trading platform web and mobile menus showing product and trading options with login and sign up buttons.

Typography

Screenshots of FYERS trading platform web and mobile menus showing product and trading options with login and sign up buttons.

Screenshots of FYERS trading platform web and mobile menus showing product and trading options with login and sign up buttons.

Screenshots of FYERS trading platform web and mobile menus showing product and trading options with login and sign up buttons.

Color Theory

The color scheme is based on a Monochrome Palette for a clean look, with Fyers Blue used sparingly to highlight key information & actions.

Colors

Colorful buttons and links for actions like Sign Up, Go Back, Outline, Sell, Buy, SIP, Set Alerts, Add Money, Primary, and Notifications on a light background.

Tables & Tags In-situ

Fyers stock overview page for Mahindra & Mahindra showing current price ₹1,623.40 with 0.88% gain, price range, P/E ratios, a week performance line graph, performance bars, strength scores, and fundamental data.

Buttons & Links

Colorful buttons and links for actions like Sign Up, Go Back, Outline, Sell, Buy, SIP, Set Alerts, Add Money, Primary, and Notifications on a light background.

Data-vis In-situ

Fyers stock overview page for Mahindra & Mahindra showing current price ₹1,623.40 with 0.88% gain, price range, P/E ratios, a week performance line graph, performance bars, strength scores, and fundamental data.

Aesthetic

Structured Authority, High Contrast, & Modern Minimalism define the aesthetic, underscoring the platform's engineered appeal to professional users.

More Sections

Screenshot of FYERS trading platform highlights including fast option trading, mutual funds features, best-in-class pricing with zero charges for mutual funds and low fees for futures, and easy account opening in under 5 minutes.

Two-panel image showing on the left a computer screen with stock trading charts and features under 'Execute & Track,' and on the right a smartphone displaying FIA - FYERS Intelligent Assistant with security and safety claims.

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