JSW Paints Brand Launch

Motion Designer on

JSW Paints Launch

Design Note

Animation films for the launch of JSW Paints, a venture by the JSW Group, required a dynamic introduction — something vibrant, fresh, and playful to leave a lasting impression. Pratik collaborated with Anicipate Studios & Ghost Collective to create five spots, featuring over 1808 shades & available in six languages.

Role

Storyboards
Animation
Style Frames
Compositing

Clients

JSW Paints

Anicipate Studios

Team

Shruti Lal
Neerav Doshi
‍

Motion Design

Brand Film

Animation

Visual Development

Illustration of four people in orange and blue attire; two women on the ends with contemplative expressions and two men in the center gesturing.

Character Design

Illustration of a woman and a man in orange and blue attire, holding orange hats with additional sketches of hands and a male head.

Six colorful paint containers with blue lids labeled Aurus, Halō, Halo, Pixa, and colourvista arranged on white background.

Product Range - 3D Visualization

Comparison of paint containers showing realistic and stylized designs of Aurus and Colourvista sample pots with blue lids.

Style Frames

The Colourvista

Aimed at the end customer this spot introduces Colourvista, a product that makes choosing colors for consumers in India much easier.

Two adjacent squares transitioning through multiple colors including red, yellow, blue, green, pink, and orange on a light background.

Animated illustration of pages flipping open in a book with various blue and white abstract designs.

Animated illustration of a man in a blue shirt and a woman in a red dress standing in a colorful room with a table, chair, and window in the background.

This IRL and virtual event for JSW Paints' community of contractors, builders, and retailers was designed to showcase new product & paint innovation.

The Product Range

This spot introduces the community to the diverse range of products JSW Paints offers.

Animated circular loader with red and purple liquid-like waves moving inside.

Animated text cycling through the words SIMPLE, SWIFT, and SURE in blue on a light background.

Animated red cartoon hands making a heart shape on a light lavender background.

The JSW Paints Buddy

Introduction to their mascot & representative the JSW Paints Buddy, for helping customers make the right choices.

Dealer to a Retailer

Transform from a paint dealer to a JSW Retailer with the help from our JSW Paints Buddy and fulfill your customer's dream of making their home beautiful.

Contractor Engagement

From helping you build a professional portfolio to helping you select the right colour for your customers, the JSW Paints Buddy will be your thoughtful partner towards making every living space beautiful!

Logo Reveal

The challenge was to showcase the story & inspiration of the brand mark for JSW Paints. More than just a logo, a celebration of light & colors.

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