Crafting hypercasual games at MPL

Red smartphone showing MPL app with featured games like Knife Hit, Word Connect, and Space Combat.

In my role with the design and games teams at MPL, I contributed to revamping game art, refining interfaces, & creating visual design guidelines for more than 25+ hyper-casual games.

ROLE

Game Art
Visual Design

LOCATION & yEAR

India © 2020-2022

Gaming

hyper-casual

Visual Development

Casual but Iconic

My primary focus was on the visual transformation of some of the most popular games on the platform. This elevated user perception and inspired more players to shift from casual to competitive gaming, opening up new monetization possibilities.

Fruit Chop

Logo of A4I AI Innovation and Inclusion Initiative with a circular blue emblem.

Knife Hit

Three curved monitors displaying stock market charts with a keyboard in front, alongside text promoting FYERS Scalper Terminal for fast, precise scalping.

Auto Raja

Black and white photo of children sitting attentively indoors beside blue panel with A4I logo and text about AI Innovation & Inclusion Initiative; below is an event ticket for AI For Change Summit 2026 with date, venue, and QR code; on the right, a dark tote bag with the A4I logo lies on grass.

Word Connect

A4I logo with text AI Innovation & Inclusion Initiative on dark green background and a notepad with A4I logo on bottom right.

Maze Up

A4I logo with text AI Innovation & Inclusion Initiative on dark green background and a notepad with A4I logo on bottom right.

Fruit Chop

Logo of A4I AI Innovation and Inclusion Initiative with a circular blue emblem.

Knife Hit

Three curved monitors displaying stock market charts with a keyboard in front, alongside text promoting FYERS Scalper Terminal for fast, precise scalping.

Auto Raja

Black and white photo of children sitting attentively indoors beside blue panel with A4I logo and text about AI Innovation & Inclusion Initiative; below is an event ticket for AI For Change Summit 2026 with date, venue, and QR code; on the right, a dark tote bag with the A4I logo lies on grass.

Word Connect

A4I logo with text AI Innovation & Inclusion Initiative on dark green background and a notepad with A4I logo on bottom right.

Maze Up

A4I logo with text AI Innovation & Inclusion Initiative on dark green background and a notepad with A4I logo on bottom right.

Fruit Chop

Logo of A4I AI Innovation and Inclusion Initiative with a circular blue emblem.

Knife Hit

Three curved monitors displaying stock market charts with a keyboard in front, alongside text promoting FYERS Scalper Terminal for fast, precise scalping.

Auto Raja

Black and white photo of children sitting attentively indoors beside blue panel with A4I logo and text about AI Innovation & Inclusion Initiative; below is an event ticket for AI For Change Summit 2026 with date, venue, and QR code; on the right, a dark tote bag with the A4I logo lies on grass.

Word Connect

A4I logo with text AI Innovation & Inclusion Initiative on dark green background and a notepad with A4I logo on bottom right.

Space Combat

A4I logo with text AI Innovation & Inclusion Initiative on dark green background and a notepad with A4I logo on bottom right.

Fruit Chop

Logo of A4I AI Innovation and Inclusion Initiative with a circular blue emblem.

Knife Hit

Three curved monitors displaying stock market charts with a keyboard in front, alongside text promoting FYERS Scalper Terminal for fast, precise scalping.

Auto Raja

Black and white photo of children sitting attentively indoors beside blue panel with A4I logo and text about AI Innovation & Inclusion Initiative; below is an event ticket for AI For Change Summit 2026 with date, venue, and QR code; on the right, a dark tote bag with the A4I logo lies on grass.

Word Connect

A4I logo with text AI Innovation & Inclusion Initiative on dark green background and a notepad with A4I logo on bottom right.

Space Combat

A4I logo with text AI Innovation & Inclusion Initiative on dark green background and a notepad with A4I logo on bottom right.

Fruit games on MPL were a hit! We refreshed game art with vibrant designs, enhancing player engagement, including icons and logos.

Fruit Cutter
Business card with AI Innovation & Inclusion Initiative logo and Parag Jhonson, Principal Researcher, placed on a brick surface with shadows.
Tambola
Business card with AI Innovation & Inclusion Initiative logo and Parag Jhonson, Principal Researcher, placed on a brick surface with shadows.

We also developed Tambola visual's design, an iconic Indian game, from interface to identity,  capturing its fun and simplicity in a virtual mobile format.

Tambola Project

By giving each game a distinct brand identity, we ensured that every title maintained its own distinct character.

Color Roller
Drone flying at sunset with blurred industrial background and AI Innovation & Inclusion Initiative logo.
Archery
Young child in blue coat looking intently at a digital device, with text about upgrading teaching from chalkboards to digital dashboards while retaining the human touch.